I’ve decided that I’m a fan of blogging. Really. I’ve always loved writing, journaling, keeping lists… anything that let me put pen to paper or fingers to keys Starting a blog has been a big learning experience, but a good one. Good for my soul.
If you take a look around, you’ll notice that my blog has a bit of a personality disorder. It started out as a book review blog, due to my rather obsessive love of reading, but it’s morphed into something a bit more… complicated. A book review blog would be easier to manage- you read books and you review books. Instead, I wanted to do things the hard way.
Writing a successful blog has a lot of rules: Write something that your readers need to know. Write about things that are interesting and engaging. Write long posts. Keep things personable, but don’t write about anything personal. Market, market, market. I must have read over two hundred articles in the past few months, trying to figure out the magic formula for getting people interested in what I have to say.
It is absolutely exhausting trying to write only what you think people want to hear. Writing for the masses isn’t as much fun as writing in a journal is. I’d rather be a novelist than a copywriter. And to tell you the truth, many of my favorite bloggers write in their own voice about things they genuinely seem to care about. Take 20-nothings, for example. Jessie Rosen has built a writing career on writing about what she wants to write about, and being herself while doing so. It’s awesome, by the way- the blog my blog wants to be when it grows up.
One of the hundreds of articles I read actually gave me some really good advice. Now, I can’t remember which article (if you know, feel free to leave it in the comments so I can link!) but it said this: where your passions, your expertise, and your audience’s needs overlap is where your blog should land. No one wants to read a blog written for the sake of gaining an audience. Lord know I don’t want to write it, either.
Let’s talk strategy: first of all, I’m going to post less. For the past few months, since I started my blog, I’ve faithfully posted every other day. It’s one of the blog rules! You have to have new content, and frequently. I’m going to skip the obligatory posts and pour more time into the posts I care about. If that means I’m only posting twice a week, so be it.
I’m also going to be asking for more feedback from you, the readers. What do you like? What don’t you like? What drives you crazy about bloggers and what keeps you coming back? I’m done playing the guessing game and I’m going to need some help figuring out where my passions and your interests overlap. I want to be able to write about a wide variety of topics, but not so wide that no one recognizes this site when they come back to visit. I’ll need help.
All of this is to say: I’m still figuring it out. I’m still finding my voice. I have a lot to say, and I want to contribute to the global discussion on life, and meaning, and beauty, and health. It just might take a while to get there. I’m just going to keep writing and finding my voice, so thanks for putting up with me and helping me get there.