See? I’m starting to get the hang of it already!
For those who don’t know: clickbait is “content, especially that of a sensational or provocative nature, whose main purpose is to attract attention and draw visitors to a particular web page.” (Thanks, Google!)
In all seriousness, I am reconsidering on my strongly-held belief that clickbait article titles are hiding poor journalistic or creative work. Sure, you can find clickbait titles on low-quality articles (see Buzzfeed’s 29 Ridiculously Delicious Ways to Eat Eggs All Around the World). But that isn’t necessarily a reason to dismiss them outright.
I’ve discovered this week that I’m not a fast enough reader to keep up a blog based solely on book reviews. The only way I could maintain content that way would be if I stuck with books less than 100 pages, which is never going to happen. So sometimes I will get to write book reviews, and other times I will have to write about the “other stuff” that Megan sometimes does, too.
So without further ado: 4 Reasons I’ve Decided to Use Clickbait Blog Titles
- What’s the point? Readers want, and frankly deserve, to know why they should spend their time to read what you have to say. If you view clickbait titles as “selling out” and decide to use song lyrics as blog titles, some people will surely read your posts- but probably not many. If I don’t know what the link is about, I don’t click it- and I don’t expect my readers to, either.
- I’ve got something to say! Your family are the only ones who should automatically assume that what you write has any value. The rest of the world doesn’t know you! Don’t assume that you are a special snowflake who doesn’t need to market- if you have something to say, it’s your job to present it in a palatable way, and that includes eye-catching titles.
- You’re Speaking My Language. When you are in your professional environment, you use the language and terms of that industry. When you’re with your family, you speak their native language and include terms that outsiders might not know. When you’re on the internet, you use phrases that people understand online. It’s not about laziness, it’s about communication.
- If It Ain’t Broke… In the past, I’ve been known to spend more time thinking of a blog posts’ title than I have spent actually writing it. Content should not have to suffer for the sake of presentation- if a clickbait title does the trick, why waste time thinking of another?
I secretly hope that these 4 reasons will be enough to keep people from judging my blog posts by their titles. But if not, I have a backup plan: I can always apply for a job creating content for Clickhole.com.